Photography
Photography
Purposeful photography created for every brand application.
- Category
- Photography
- Disciplines
The brief
Create a consistent image library planned around the formats, crops and platforms used across the brand’s communications.
Our approach
The shot list is written against the layouts the pictures have to fill, rather than the other way round. Every set-up is framed for the crops the brand actually uses, so nothing has to be rescued afterwards.
The creative system
One lighting direction, one depth-of-field range and one colour treatment, written down so a shoot next year matches this one. Delivery is per crop rather than per file: the same frame, cut for the brochure, the site and the feed.
Applications
- Product and still life
- Portraits
- Food and interiors
- On location
- Retouching and delivery
