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Project enquiry

Brand Identity

Corporate Identity

One identity, specified once and applied everywhere it has to go.

Stationery suite laid out on a warm grey surface: letterhead, business cards, envelope, folder and notebook.
Category
Brand Identity
Disciplines

The brief

Create one consistent identity system that teams can apply confidently across everyday communications and brand touchpoints.

Our approach

We start by auditing what already exists and separating what is genuinely part of the brand from what was improvised under deadline. What survives becomes the basis of the system.

The creative system

A single set of rules: one type hierarchy, one palette with defined roles, a grid that scales from a business card to an A1 poster, and a small library of graphic devices drawn from the mark itself.

Applications

  • Stationery suite
  • Brand guidelines
  • Document and presentation templates
  • Merchandise and uniform
  • Packaging and despatch
  • A printed brand guidelines book open at the logo and colour palette pages, beside a tablet showing the same system.
  • Material samples — marble, travertine, brushed brass and terracotta — arranged with a printed business card.
  • Branded shipping boxes, tissue paper, tape and a seal sticker photographed on a pale surface.
  • An embroidered cap in soft stone cotton resting on a poolside ledge.
  • Two staff polo shirts in undyed cotton, one hanging and one folded.